Right-wing populist and far right parties are on the rise across Europe. While established parties are suffering dramatic electoral losses, right-wing parties are celebrating one electoral victory after another. To address their radical right challengers, many established parties have adopted a so-called ‘accommodative strategy’ by taking a more immigration-skeptical policy position. However, it is unclear whether such a strategy yields the expected benefits or whether such a position shift in turn hurts a party electorally. In this article, we find that mainstream left parties benefit from ‘going tough on immigration’ whereas it neither helps nor hurts mainstream right parties electorally. We arrive at this conclusion through an analysis of 16,811 vote choices in 15 elections in six countries from 1998 until 2013. Our findings have important implications for understanding what explains the rise of far right parties and the changing nature of electoral competition across Europe.